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Dec 03, 2024
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2022-2023 Undergraduate Catalog [Archived]
Marketing Sales Management Concentration (TSAP)
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Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.
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