2022-2023 Undergraduate Catalog 
    
    Feb 21, 2024  
2022-2023 Undergraduate Catalog [Archived]

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MKTG 353 - Marketing Channel Structure and Strategy


3 Credits

Description
This course deals with the nature, types, and roles played by marketing institutions within channels. The process of channel management is emphasized.

Prerequisites
MKTG 301 or BUS 361.


Click here for the Fall 2023 Class Schedule

Click here for the Spring 2024 Class Schedule

Click here for the Summer 2024 Class Schedule




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