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Apr 25, 2024
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2009-2010 Undergraduate Catalog [Archived]
Marketing Major
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Marketing is the development of ideas, goods, and services and the process of pricing, promoting, and distributing in a planned, organized manner to satisfy individual and organizational objectives. Marketing specialists and generalists are qualified for a diverse range of careers from research, promotion, and advertising, to the sales, distribution, and management of their company’s product. Students study the aspects of marketing management through the investigation of buyer behavior, channel management, product and pricing, promotional strategy, and marketing research. The Marketing Program prepares students for careers in consumer and marketing research, sales, advertising, and diverse careers in the retail and commercial fields.
(71 credits)
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Required Courses on all Four-Year Professional Programs (45 credits):
Required Courses for Marketing Majors (27 credits):
Note:
In addition, the marketing major requires an individualized specialization (9 credits of directed electives approved by the student’s academic advisor): The marketing student must meet with the academic advisor no later than the first semester of the junior year to design this specialization. |
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