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Oct 31, 2024
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2023-2024 Undergraduate Catalog [Archived]
Marketing Major
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 Return to: Programs by Department
(81 credits)
Degree Map Marketing Management Concentration
Degree Map Sales Management Concentration
Learning Outcomes
Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.
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Business Core - All Four Year Majors (54 credits):
Required Courses that may fulfill Foundational Studies:
Marketing Major Courses (27 credits):
Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):
Choose Either the Marketing Management or the Sales Management Concentration:
Marketing Management Concentration:
Required Courses for Marketing Management Concentration (9 credits):
Elective Courses for Marketing Management Concentration:
Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses: Degree Map Marketing Management
A requirement to this plan is to become fully admitted to the Scott College of Business by the end of the fourth semester. College of Business Admission (COBA) requires: an average GPA of 2.25 or higher in BUS 100 , BUS 180 , BUS 201 , BUS 205 , and ECON 200 ; completion of freshman English composition, communication, and MATH 105 .
Sales Management Concentration:
Required Courses for Sales Management Concentration (12 credits):
Elective Courses for Sales Management Concentration:
Working closely with an academic advisor, students pursuing the Sales Management Concentration of the Marketing Major will choose 6 credits from the following list of courses: Degree Map Sales Management
A requirement to this plan is to become fully admitted to the Scott College of Business by the end of the fourth semester. College of Business Admission (COBA) requires: an average GPA of 2.25 or higher in BUS 100 , BUS 180 , BUS 201 , BUS 205 , and ECON 200 ; completion of freshman English composition, communication, and MATH 105 .
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Return to: Programs by Department
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