Marketing Marketing Management Concentration (TSAP)

Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Degree Map (TSAP)

Fall 1st Year

BUS 221 - Introduction to Management Information Systems 3 Credits
BUS 305 - Introduction to Business Forecasting & Analytics 3 Credits
BUS 361 - Principles of Marketing 3 Credits
BUS 371 - Management and Organizational Behavior 3 Credits
BEIT 336 - Business Report Writing 3 Credits
15 Credits

Spring 1st Year

BUS 311 - Business Finance 3 Credits
BUS 351 - Introduction to Operations Management 3 Credits
MKTG 332 - Buyer Behavior 3 Credits
MKTG 333 - Product and Pricing Strategy 3 Credits
MKTG 334 - Promotional Strategy 3 Credits
15 Credits

Fall 2nd Year

MKTG 353 - Marketing Channel Structure and Strategy 3 Credits
MKTG 338 - Marketing Research 3 Credits
Major Elective | Credits / Units: 3
Major Elective | Credits / Units: 3
Elective | 3 Credits (If transferring from VU, take BUS 204 instead)

15 Credits

Spring 2nd Year

BUS 401 - Senior Business Experience 3 Credits
MKTG 448 - Marketing Management 3 Credits
Foundational Studies: UDIE | Credits / Units: 3
Major Elective | 3 Credits (If transferring from VU, take BUS 180 instead)
Elective | 3 Credits (If transferring from VU, take MATH 105 instead)

15 Credits

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