Marketing Major

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(71 semester hours)

Required Courses on all Four-Year Professional Programs (45 hours):

Business:

BUS 100 - Introduction to Contemporary Business 3 hours
BUS 180 - Business Information Tools 3 hours
BUS 201 - Principles of Accounting I 3 hours
BUS 202 - Principles of Accounting II 3 hours
BUS 205 - Business Statistics I 3 hours
BUS 220 - Dynamics of Professional Success 1 hour
BUS 263 - Legal Environment and Business 3 hours
BUS 305 - Business Statistics II 3 hours
BUS 311 - Business Finance 3 hours
BUS 321 - Introduction to Management Information Systems 3 hours
BUS 351 - Introduction to Operations Management 3 hours
BUS 361 - Principles of Marketing 3 hours
BUS 371 - Management and Organizational Behavior 3 hours
BUS 401 - Senior Business Experience 3 hours

Economics:

ECON 200 - Principles of Macroeconomics 3 hours.
ECON 201 - Principles of Microeconomics 3 hours.

Required Courses for Marketing Majors (27 hours):

Marketing:

MKTG 332 - Buyer Behavior 3 hours
MKTG 333 - Product and Pricing Strategy 3 hours
MKTG 334 - Promotional Strategy 3 hours
MKTG 338 - Marketing Research 3 hours
MKTG 353 - Marketing Channel Structure and Strategy 3 hours
MKTG 448 - Marketing Management 3 hours

Note:

In addition, the marketing major requires an individualized specialization (9 hours of directed electives approved by the student’s academic advisor): The marketing student must meet with the academic advisor no later than the first semester of the junior year to design this specialization.