MKTG 614 - Readings in Marketing Management

3 credits

An examination of the literature concerning relative problems, opportunities, success stories, business failures, situational analysis, and research studies pertaining to the field of marketing. Topics change according to current business priorities. Potential subject areas include: market analysis, promotion, pricing, product and services, distribution, minorities in business, environmental issues, ethics, domestic and international business, corporate and small business, entrepreneurial adventures, consumer marketing versus business to business marketing, and the uncontrollable factors affecting marketing.

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