MKTG 545 - Business Negotiations

3 credits

Examines business negotiation principles and practices. Builds skills in the process of negotiating business agreements within and across organizations. MKTG 545 is a graduate alternative for MKTG 445 and additional work of a research nature will be required for graduate credit. MKTG 545 may not be taken if MKTG 445 was taken as an undergraduate.

Prerequisites
Consent of the M.B.A. Director.