MKTG 544 - Salesforce Management

3 credits

Examines the strategic management of an outside salesforce within a global business to business environment. Covers salesforce recruitment, organization, motivation, and control. MKTG 544 is a graduate alternative to MKTG 444 and additional work of a research nature is required for graduate credit. MKTG 544 may not be taken if MKTG 444 was taken as an undergraduate course.