MKTG 543 - Business to Business Marketing

3 credits

Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for these important customers, perhaps strategic accounts, within the commercial/industrial, governmental, and/or institutional market. This is a graduate alternative of MKTG 443 and additional work of a research nature will be required. MKTG 543 may not be taken if MKTG 443 was taken as an undergraduate course.

Prerequisites
Consent of the master of business administration director.

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