MKTG 514 - International Marketing

3 credits

Theory and applications of international marketing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in international decisions. This is a graduate alternative to MKTG 414 and additional work of a research nature is required. MKTG 514 may not be taken if MKTG 414 was taken as an undergraduate course.

Prerequisites
Consent of master of business administration director.

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