2019-2020 Undergraduate Catalog 
    
    Nov 21, 2024  
2019-2020 Undergraduate Catalog [Archived]

Marketing Sales Management Concentration (TSAP)


Marketing is a dynamic field integrating a variety of business activities.  Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals.  Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.  

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Degree Map (TSAP)