2019-2020 Undergraduate Catalog

Dec 03, 2024

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2019-2020 Undergraduate Catalog [Archived]

Marketing Minor

(18 credits)

Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals.

Required Courses (15 credits):

MKTG 332 - Buyer Behavior 3 credits
MKTG 333 - Product and Pricing Strategy 3 credits
MKTG 334 - Promotional Strategy 3 credits
MKTG 353 - Marketing Channel Structure and Strategy 3 credits

Choose one from the following:

BUS 361 - Principles of Marketing 3 credits
MKTG 301 - Introduction to Marketing 3 credits

Electives (3 credits):

Choose one from the following:

MKTG 310 - Marketing for Non-Profit and Service Organizations 3 credits
MKTG 344 - Professional Selling 3 credits
MKTG 347 - Principles of Retailing 3 credits
MKTG 414 - International Marketing 3 credits
MKTG 439 - Marketing Internship 3 credits
MKTG 443 - Business to Business Marketing 3 credits
MKTG 444 - Salesforce Management 3 credits
MKTG 445 - Business Negotiations 3 credits
MKTG 449 - Individual Study in Marketing 3 credits
MKTG 475 - Seminar in Current Marketing Topics 3 credits