Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.
Business Core - All Four Year Majors (50-51 credits):