| |
Nov 04, 2025
|
|
|
|
|
2019-2020 Undergraduate Catalog [Archived]
Marketing Major
|
|
 Return to: Colleges and Departments
(A total of 72 credits are required)
Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.
|
Business Core - All Four Year Majors (50-51 credits):
Required Courses that may fulfill Foundational Studies:
Marketing Major Courses (27 credits):
Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):
Choose Either the Marketing Management or the Sales Management Concentration::
Marketing Management Concentration:
Required Courses for Marketing Management Concentration (9 credits):
Elective Courses for Marketing Management Concentration:
Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses: Sales Management Concentration:
Required Courses for Sales Management Concentration (12 credits):
Elective Courses for Sales Management Concentration:
Working closely with an academic advisor, students pursuing the Sales Management Concentration of the Marketing Major will choose 6 credits from the following list of courses: |
Return to: Colleges and Departments
|
|