(A total of 72 credits are required)
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students who complete the marketing major will become qualified for a diverse range of careers including business to business sales, retail management, marketing research, integrated marketing communications, and product management. The Marketing Program prepares students for careers in business-to-business as well as consumer marketing working for either business corporations or nonprofit organizations using digital marketing or the more traditional forms of customer contact.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.