2019-2020 Undergraduate Catalog

Dec 03, 2024

2019-2020 Undergraduate Catalog [Archived]

Marketing Major

(A total of 72 credits are required)

Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Business Core - All Four Year Majors (50-51 credits):

Marketing Major Courses (27 credits):

Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):

MKTG 332 - Buyer Behavior 3 credits
MKTG 338 - Marketing Research 3 credits
MKTG 448 - Marketing Management 3 credits

Choose Either the Marketing Management or the Sales Management Concentration::

Marketing Management Concentration:

Required Courses for Marketing Management Concentration (9 credits):

MKTG 333 - Product and Pricing Strategy 3 credits
MKTG 334 - Promotional Strategy 3 credits
MKTG 353 - Marketing Channel Structure and Strategy 3 credits

Elective Courses for Marketing Management Concentration:

Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses:

MKTG 310 - Marketing for Non-Profit and Service Organizations 3 credits
MKTG 312 - Motorsports Marketing 3 credits
MKTG 344 - Professional Selling 3 credits
MKTG 347 - Principles of Retailing 3 credits
MKTG 414 - International Marketing 3 credits
MKTG 439 - Marketing Internship 3 credits
MKTG 443 - Business to Business Marketing 3 credits
MKTG 444 - Salesforce Management 3 credits
MKTG 445 - Business Negotiations 3 credits
MKTG 449 - Individual Study in Marketing 3 credits
MKTG 475 - Seminar in Current Marketing Topics 3 credits

Sales Management Concentration:

Required Courses for Sales Management Concentration (12 credits):

MKTG 344 - Professional Selling 3 credits
MKTG 443 - Business to Business Marketing 3 credits
MKTG 444 - Salesforce Management 3 credits
MKTG 445 - Business Negotiations 3 credits

Elective Courses for Sales Management Concentration:

Working closely with an academic advisor, students pursuing the Sales Management Concentration of the Marketing Major will choose 6 credits from the following list of courses:

COMM 312 - Persuasion Theories 3 credits
MGT 370 - Business and Society 3 credits
MKTG 310 - Marketing for Non-Profit and Service Organizations 3 credits
MKTG 312 - Motorsports Marketing 3 credits
MKTG 333 - Product and Pricing Strategy 3 credits
MKTG 334 - Promotional Strategy 3 credits
MKTG 347 - Principles of Retailing 3 credits
MKTG 353 - Marketing Channel Structure and Strategy 3 credits
MKTG 414 - International Marketing 3 credits
MKTG 439 - Marketing Internship 3 credits
MKTG 449 - Individual Study in Marketing 3 credits
MKTG 475 - Seminar in Current Marketing Topics 3 credits
OSCM 300 - Fundamentals of Supply Chain Management 3 credits
OSCM 455 - Global Sourcing and Procurement 3 credits
OSCM 475 - Enterprise Resource Planning Systems 3 credits
OSCM 490 - Global Supply Chain Management 3 credits (Please note prerequisites)

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