2019-2020 Undergraduate Catalog 
    Dec 05, 2023  
2019-2020 Undergraduate Catalog [Archived]

Marketing Major

(A total of 72 credits are required)

Marketing is a dynamic field integrating a variety of business activities.  Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals.  Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.  

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Marketing Major Courses (27 credits):

Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):

Choose Either the Marketing Management or the Sales Management Concentration::

Marketing Management Concentration:

Required Courses for Marketing Management Concentration (9 credits):

Elective Courses for Marketing Management Concentration:

Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses:

Sales Management Concentration:

Required Courses for Sales Management Concentration (12 credits):