MKTG 614 - Readings in Marketing Management

3 Credits

An examination of the literature concerning relative problems, opportunities, success stories, business failures, situational analysis, and research studies pertaining to the field of marketing. Topics change according to current business priorities. Potential subject areas include: market analysis, promotion, pricing, product and services, distribution, minorities in business, environmental issues, ethics, domestic and international business, corporate and small business, entrepreneurial adventures, consumer marketing versus business to business marketing, and the uncontrollable factors affecting marketing.

Prerequisites
MBA 624 or consent of SCOB Graduate Director

Restrictions
SCOB Graduate Student or consent of SCOB Grad Director

When Offered
Fall and Spring
Course Fee
$129 per credit hour

Click here for the Fall 2025 Class Schedule

Click here for the Spring 2026 Class Schedule

Click here for the Summer 2026 Class Schedule