3 Credits Examines the strategic management of an outside salesforce within a global business to business environment. Covers salesforce recruitment, organization, motivation, and control. MKTG 544 is a graduate alternative to MKTG 444 and additional work of a research nature is required for graduate credit. MKTG 544 may not be taken if MKTG 444 was taken as an undergraduate course.
Restrictions SCOB Graduate Student or consent of SCOB Grad Director
When Offered Fall and Spring Course Fee $129 per credit hour