MKTG 543 - Business to Business Marketing

3 Credits

Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for these important customers, perhaps strategic accounts, within the commercial/industrial, governmental, and/or institutional market. This is a graduate alternative of MKTG 443 and additional work of a research nature will be required. MKTG 543 may not be taken if MKTG 443 was taken as an undergraduate course.

Prerequisites
MBA 624 or consent of SCOB Grad Director

Restrictions
SCOB Graduate Student or consent of SCOB Grad Director

When Offered
Fall and Summer
Course Fee
$129 per credit hour

Click here for the Fall 2025 Class Schedule

Click here for the Spring 2026 Class Schedule

Click here for the Summer 2026 Class Schedule