MKTG 514 - International Marketing

3 Credits

Theory and applications of international marketing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in international decisions. This is a graduate alternative to MKTG 414 and additional work of a research nature is required. MKTG 514 may not be taken if MKTG 414 was taken as an undergraduate course.

Prerequisites
MBA 624 or consent of SCOB Grad Director

Restrictions
SCOB Graduate Student or consent of SCOB Grad Director

When Offered
Fall and Spring
Course Fee
$129 per credit hour

Click here for the Fall 2025 Class Schedule

Click here for the Spring 2026 Class Schedule

Click here for the Summer 2026 Class Schedule