2019-2020 Undergraduate Catalog 
    
    Dec 21, 2024  
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2019-2020 Undergraduate Catalog [Archived]

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RCSM 425 - Sport Sponsorship

3 credits

Description
Students will develop a complete understanding of how sport properties can create effective commercial alliances with corporations through the creation and execution of sponsorship agreements. A major emphasis is given to understanding the theoretical reasons behind the effectiveness of sports sponsorships as communication vehicles. Students will also learn how to prepare sponsorship proposals, and critically evaluate their strategic implications.


Click here for the Fall 2024 Class Schedule

Click here for the Spring 2025 Class Schedule

Click here for the Summer 2025 Class Schedule



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