2019-2020 Undergraduate Catalog 
    Nov 22, 2019  
2019-2020 Undergraduate Catalog
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MKTG 443 - Business to Business Marketing

3 credits

Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for business to business customers. These customers are often large in size and include corporations, governmental agencies, and institutional clients.

MKTG 301 or BUS 361.

Open to graduate students. Graduate students are required to do additional work of a research nature.

Click here for the Fall 2019 Class Schedule

Click here for the Spring 2020 Class Schedule

Click here for the Summer 2020 Class Schedule

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