2019-2020 Undergraduate Catalog 
    
    Oct 22, 2019  
2019-2020 Undergraduate Catalog
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MKTG 443 - Business to Business Marketing


3 credits

Description
Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for business to business customers. These customers are often large in size and include corporations, governmental agencies, and institutional clients.

Prerequisites
MKTG 301 or BUS 361.

Note
Open to graduate students. Graduate students are required to do additional work of a research nature.




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