2019-2020 Undergraduate Catalog 
    
    Jun 15, 2024  
2019-2020 Undergraduate Catalog [Archived]

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COMM 368 - Public Relations


3 credits

Description
Survey of the nature, history, theory, scope, and practice of public relations for business, trade associations, not-for-profit organizations, education, and governmental institutions. Students learn principles of public relations including media relations, issue management, and speciality PR.

Prerequisites
COMM 204, 290.


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