2019-2020 Undergraduate Catalog 
    
    Nov 03, 2024  
2019-2020 Undergraduate Catalog [Archived]

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COMM 390 - PR Writing


3 credits

Description
This course emphasizes the strategies and techniques of public relations writing, with a focus on preparation and dissemination of a variety of formats and media (traditional, digital, and social media). Students will practice effective PR Writing and develop a portfolio that includes press releases, media advisories, public service announcements, broadcast news releases, story pitches, speechwriting, brochures and newsletters, and other public writing.  

Prerequisites
COMM 290


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