2020-2021 Undergraduate Catalog 
    
    Oct 01, 2020  
2020-2021 Undergraduate Catalog

Marketing Major


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(81 credits)

Degree Map Marketing Management Concentration

Degree Map Sales Management Concentration

Marketing is a dynamic field integrating a variety of business activities.  Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals.  Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.  

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Marketing Major Courses (27 credits):


Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):


Choose Either the Marketing Management or the Sales Management Concentration:


Marketing Management Concentration:


Required Courses for Marketing Management Concentration (9 credits):

Elective Courses for Marketing Management Concentration:

Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses:

Degree Map Marketing Management


A requirement to this plan is to become fully admitted to the Scott College of Business by the end of the fourth semester. College of Business Admission (COBA) requires: an average GPA of 2.25 or higher in BUS 100 , BUS 180 , BUS 201 , BUS 205 , and ECON 200 ; completion of freshman English composition, communication, and MATH 105 .

Fall 1st Year

Spring 1st Year

Spring 2nd Year

Fall 3rd Year

Spring 3rd Year

Fall 4th Year

Spring 4th Year

Sales Management Concentration:


Required Courses for Sales Management Concentration (12 credits):

Degree Map Sales Management


A requirement to this plan is to become fully admitted to the Scott College of Business by the end of the fourth semester. College of Business Admission (COBA) requires: an average GPA of 2.25 or higher in BUS 100 , BUS 180 , BUS 201  , BUS 205  , and ECON 200 ; completion of freshman English composition, communication, and MATH 105 .

Fall 1st Year

Spring 1st Year

Spring 2nd Year

Fall 3rd Year

Spring 3rd Year

Fall 4th Year

Spring 4th Year

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