2015-2016 Undergraduate Catalog 
    Jun 15, 2024  
2015-2016 Undergraduate Catalog [Archived]

Marketing Major

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(A total of 72 credits are required)

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students who complete the marketing major will become qualified for a diverse range of careers including business to business sales, retail management, marketing research, integrated marketing communications, and product management. The Marketing Program prepares students for careers in business-to-business as well as consumer marketing working for either business corporations or nonprofit organizations using digital marketing or the more traditional forms of customer contact.

Marketing Major Courses (27 credits):

Required Core Courses for Marketing Majors Regardless of Concentration (9 credits):

Choose Either the Marketing Management or the Sales Management Concentration::

Marketing Management Concentration:

Required Courses for Marketing Management Concentration (9 credits):

Elective Courses for Marketing Management Concentration:

Working closely with an academic advisor, students pursuing the Marketing Management Concentration of the Marketing Major will choose 9 credits from the following list of MKTG courses:

Sales Management Concentration:

Required Courses for Sales Management Concentration (12 credits):

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