2010-2011 Undergraduate Catalog 
    Jul 16, 2024  
2010-2011 Undergraduate Catalog [Archived]

Marketing Major

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(72 credits)

Marketing is the development of ideas, goods, and services, and the process of pricing, promoting, and distributing in a planned, organized manner to satisfy individual and organizational objectives. Marketing specialists and generalists are qualified for a diverse range of careers from research, promotion, and advertising, to the sales, distribution, and management of their company’s product. Students study the aspects of marketing management through the investigation of buyer behavior, channel management, product and pricing, promotional strategy, and marketing research. The Marketing Program prepares students for careers in consumer and marketing research, sales, advertising, and diverse careers in the retail and commercial fields.

Required Courses (27 credits):

Required Core Courses for all Marketing Majors regardless of Track (9 credits):

Choose one of two available tracks:

Marketing Management Track (18 credits):

Required Courses for Marketing Management Track (9 credits)

Elective Courses for Marketing Management Track (9 credits)

Working with an advisor, the student selects 9 credit hours of 300-400 level marketing courses

Sales Management Track (18 credits):

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