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Oct 05, 2024
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MKTG 614 - Readings in Marketing Management3 Credits An examination of the literature concerning relative problems, opportunities, success stories, business failures, situational analysis, and research studies pertaining to the field of marketing. Topics change according to current business priorities. Potential subject areas include: market analysis, promotion, pricing, product and services, distribution, minorities in business, environmental issues, ethics, domestic and international business, corporate and small business, entrepreneurial adventures, consumer marketing versus business to business marketing, and the uncontrollable factors affecting marketing.
Course Fee $129 per credit hour
Click here for the Fall 2024 Class Schedule
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Click here for the Summer 2025 Class Schedule
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