MKTG 150 - Green Marketing & Supply Chains

3 Credits

Description
Students will investigate the growing field of “green” marketing and supply chain management from an ethical and social responsibility applied course perspective. Emphasis will be placed on the role and power of consumers and supply chain members to shape a sustainable society through their purchasing, consumption, and disposal behavior. Topics include: sustainable business strategy; green product design, branding, and packaging; green marketing communications; pricing and distribution of eco-friendly goods and services, green procurement, production, and logistics. Students will learn to make a profit while making a difference, using case studies, current events, and individual and group projects.

Foundational Studies Credit
[FS 2010: Ethics and Social Responsibility]

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