May 26, 2026  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [Archived]

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MKTG 338 - Marketing Research


3 Credits

Description
The systematic, objective, and comprehensive search for and analysis of data relevant to problems in the field of marketing. Attention is given to marketing research procedures such as project design, sampling, data collection, data analysis, and reporting.

Prerequisites
BUS 361.


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