2019-2020 Graduate Catalog 
    
    Aug 09, 2020  
2019-2020 Graduate Catalog [Archived]

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AET 532 - Parts Distribution and Marketing

3 credits
A study of the organization and structure of the automotive industry’s parts, tools, equipment, and accessory business. Traditional parts stores, mass merchandising, accessory specialists, warehouse distributors, and buying groups are investigated. Also included are market strategies and methods, distribution systems, sales techniques, and understanding of the various catalogs involved. 



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