2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [Archived]

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AET 432 - Parts Distribution and Marketing

3 credits

Description
A study of the organization and structure of the automotive industry’s parts, tools, equipment and accessory business. Traditional parts stores, mass merchandising, accessory specialists, warehouse distributors, and buying groups are investigated. Also included are market strategies and methods, distribution systems, sales techniques, and understanding of the various catalogs involved.


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