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Nov 04, 2025
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2025-2026 Undergraduate Catalog
Marketing and Sales Major
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(75 credits)
Degree Map
Learning Outcomes
Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.
*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.
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Business Core - All Four Year Majors (48 credits):
Required Courses that may fulfill Foundational Studies:
Marketing and Sales Major Courses (27 credits):
Required Core Courses for Marketing and Sales Majors (24 credits):
Elective Courses for Marketing and Sales Majors (3 credits)
Choose one of the following |
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