Aug 18, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Marketing and Sales Major

(75 credits)

Learning Outcomes

Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. Students in the Marketing program will learn analytical, managerial, sales functions, consumer research, product development, distribution, and creation of advertising and promotions skills.

*Accredited by AACSB International-The Association to Advance Collegiate Schools of Business. For more information click here.

Business Core - All Four Year Majors (48 credits):

Business:

BUS 100 - Introduction to Contemporary Business 3 Credits
BUS 180 - Business Information Tools 3 Credits
BUS 201 - Principles of Accounting I 3 Credits
BUS 202 - Principles of Accounting II 3 Credits
BUS 205 - Business Statistics 3 Credits
BUS 263 - Legal Environment and Business 3 Credits
BUS 305 - Introduction to Business Forecasting & Analytics 3 Credits
BUS 311 - Business Finance 3 Credits
BUS 351 - Introduction to Operations Management 3 Credits
BUS 361 - Principles of Marketing 3 Credits
BUS 371 - Management and Organizational Behavior 3 Credits
BUS 401 - Senior Business Experience 3 Credits

Required Courses that may fulfill Foundational Studies:

BEIT 336 - Business Report Writing 3 Credits
BUS 304 - Ethics in Organizations 3 Credits
MATH 105 - Quantitative Reasoning in Business 3 Credits
ECON 100 - Basic Economics 3 Credits

Marketing and Sales Major Courses (27 credits):

Required Core Courses for Marketing and Sales Majors (24 credits):

MKTG 332 - Buyer Behavior 3 Credits
MKTG 334 - Promotional Strategy 3 Credits
MKTG 344 - Professional Selling 3 Credits
MKTG 445 - Business Negotiations 3 Credits
MKTG 448 - Marketing Management 3 Credits
MKTG 450 - Digital Marketing 3 Credits
MKTG 438 - Marketing Research and Sales Analytics 3 Credits
MKTG 447 - Advanced Professional Selling 3 Credits

Elective Courses for Marketing and Sales Majors (3 credits)

Choose one of the following

COMM 312 - Persuasion Theories 3 Credits
MGT 370 - Business and Society 3 Credits
MKTG 310 - Marketing for Non-Profit and Service Organizations 3 Credits
MKTG 333 - Product and Pricing Strategy 3 Credits
MKTG 347 - Principles of Retailing 3 Credits
MKTG 414 - International Marketing 3 Credits
MKTG 439 - Marketing Internship 3 Credits
MKTG 443 - Business to Business Marketing 3 Credits
MKTG 449 - Individual Study in Marketing 3 Credits
MKTG 475 - Seminar in Current Marketing Topics 3 Credits
OSCM 300 - Logistics & Transportation Management 3 Credits
OSCM 455 - Global Sourcing and Procurement 3 Credits
OSCM 475 - Enterprise Resource Planning Systems 3 Credits
OSCM 490 - Global Supply Chain Management 3 Credits
Any MKTG 3xx or 4xx transfer credit Credits / Units: 3

Degree Map

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Fall 1st Year

BUS 100 - Introduction to Contemporary Business 3 Credits
ENG 101 - Freshman Writing I 3 Credits
MATH 105 - Quantitative Reasoning in Business 3 Credits
Elective | 3 Credits
Foundational Studies : Communication | 3 Credits

15 Credits

Spring 1st Year

BUS 180 - Business Information Tools 3 Credits
ECON 100 - Basic Economics 3 Credits
ENG 105 - Freshman Writing II 3 Credits
Foundational Studies : Literary Studies | 3 Credits
Foundational Studies : Fine and Performing Arts | 3 Credits

15 Credits

Fall 2nd Year

BUS 201 - Principles of Accounting I 3 Credits
BUS 205 - Business Statistics 3 Credits
BUS 263 - Legal Environment and Business 3 Credits
Foundational Studies : Laboratory Science | 4 Credits
Foundational Studies : History | 3 Credits

16 Credits

Spring 2nd Year

BEIT 336 - Business Report Writing 3 Credits
BUS 202 - Principles of Accounting II 3 Credits
BUS 304 - Ethics in Organizations 3 Credits
BUS 305 - Introduction to Business Forecasting & Analytics 3 Credits
Foundational Studies : GPCD | 3 Credits

15 Credits

Fall 3rd Year

BUS 311 - Business Finance 3 Credits
BUS 361 - Principles of Marketing 3 Credits
BUS 371 - Management and Organizational Behavior 3 Credits
MKTG 344 - Professional Selling 3 Credits
Elective | 3 Credits

15 Credits

Spring 3rd Year

BUS 351 - Introduction to Operations Management 3 Credits
MKTG 332 - Buyer Behavior 3 Credits
MKTG 438 - Marketing Research and Sales Analytics 3 Credits
Elective | 3 Credits
Elective | 3 Credits

15 Credits

Fall 4th Year

MKTG 334 - Promotional Strategy 3 Credits
MKTG 445 - Business Negotiations 3 Credits
MKTG 450 - Digital Marketing 3 Credits
Major Elective | 3 Credits
Elective | 3 Credits

15 Credits

Spring 4th Year

BUS 401 - Senior Business Experience 3 Credits
MKTG 447 - Advanced Professional Selling 3 Credits
MKTG 448 - Marketing Management 3 Credits
Foundational Studies : UDIE | 3 Credits
Elective | 2 Credits

14 Credits