Marketing Minor

(18 credits)

Marketing is a dynamic field integrating a variety of business activities. Marketing explores the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with their goals. This minor is not available to Marketing and Sales majors.

Required Courses (12 credits):

MKTG 332 - Buyer Behavior 3 Credits
MKTG 334 - Promotional Strategy 3 Credits
MKTG 450 - Digital Marketing 3 Credits

Choose one from the following:

BUS 361 - Principles of Marketing 3 Credits
MKTG 301 - Introduction to Marketing 3 Credits

Electives (6 credits):

Choose two from the following:

MKTG 310 - Marketing for Non-Profit and Service Organizations 3 Credits
MKTG 333 - Product and Pricing Strategy 3 Credits
MKTG 344 - Professional Selling 3 Credits
MKTG 347 - Principles of Retailing 3 Credits
MKTG 414 - International Marketing 3 Credits
MKTG 439 - Marketing Internship 3 Credits
MKTG 443 - Business to Business Marketing 3 Credits
MKTG 445 - Business Negotiations 3 Credits
MKTG 449 - Individual Study in Marketing 3 Credits
MKTG 475 - Seminar in Current Marketing Topics 3 Credits
Any MKTG 3xx or 4xx transfer credit