Public Relations B.A.

Common core (18 credits)

Students will complete 18 credit hours of the common core in Communication.

• COMM 204 - Media and Society 3 Credits
• COMM 209 - Introduction to Research in Communication 3 Credits
• COMM 211 - Interpersonal Communication 3 Credits
• COMM 281 - Visual Communication 3 Credits
• COMM 312 - Persuasion Theories 3 Credits
• COMM 495 - Senior Capstone 3 Credits COMM 495 fulfills the HIP Foundational Studies requirement.

Applied Core (12 credits)

Students will complete 12 credit hours in the Applied Public Relations Core. 9 credit hours are required and 3 credit hours are selected from a list of Public Relations courses. 

• COMM 368 - Public Relations 3 Credits
• COMM 390 - PR Writing 3 Credits
• COMM 466 - Case Studies in Public Relations 3 Credits

• Choose 3 credits from the following course list.

• COMM 455 - Organizational Communication 3 Credits

• Or

• COMM 470 - Public Campaigns 3 Credits

• Or

• COMM 472 - Social Media Management 3 Credits

Directed Foundational Studies (3 credits)

• ENG 313 - New Media Writing 3 Credits

Field of Study Electives (21 credits)

Students, in collaboration with their Departmental Advisor, will choose 21 credit hours of electives that align best with their field of study. Students may take up to 9 credit hours of coursework outside of the Department. Note: A student may not count a course taken as part of their applied core as part of their field of study elective requirements. 

• COMM 214 - Topics in Communication 3 Credits

• Choose 21 credits from the following course list.

• COMM 220 - Print-Based Media Production 3 Credits
• COMM 270 - Photojournalism 3 Credits
• COMM 290 - Introduction to Media Writing 3 Credits
• COMM 308 - Journalism History 3 Credits
• COMM 309 - Reporting 3 Credits
• COMM 326 - Introduction to Health Communication 3 Credits
• COMM 328 - Health Communication Theory 3 Credits
• COMM 333 - Applied Health Communication 3 Credits
• COMM 435 - Digital Storytelling 3 Credits
• COMM 361 - Small-Group Communication 3 Credits
• COMM 373 - Internet as Cultural Communication 3 Credits
• COMM 381 - Political Communication 3 Credits
• COMM 388 - Sport Communication 3 Credits
• COMM 414 - Special Topics 3 Credits
• COMM 422 - Community Journalism 3 Credits
• COMM 428 - Media and Identity 3 Credits
• COMM 433 - Media Criticism 3 Credits
• COMM 455 - Organizational Communication 3 Credits
• COMM 459 - Communication Law and Ethics 3 Credits
• COMM 464 - Individual Project in Communication 3 Credits
• COMM 470 - Public Campaigns 3 Credits
• COMM 472 - Social Media Management 3 Credits
• COMM 482 - Public Memorialization and the Production of Cultural and National Identity 3 Credits
• COMM 483 - Gender Communication 3 Credits
• COMM 492 - Professional Internship in Communication 3-6 Credits

Degree Map Public Relations Program

Students must earn a C- or higher in each course required in this program.