2009-2010 Graduate Catalog 
    
    Mar 29, 2024  
2009-2010 Graduate Catalog [Archived]

Add to Portfolio (opens a new window)

MKTG 614 - Readings in Marketing Management

3 credits
An examination of the literature concerning relative problems, opportunities, success stories, business failures, situational analysis, and research studies pertaining to the field of marketing. Topics change according to current business priorities. Potential subject areas include: market analysis, promotion, pricing, product and services, distribution, minorities in business, environmental issues, ethics, domestic and international business, corporate and small business, entrepreneurial adventures, consumer marketing versus business to business marketing, and the uncontrollable factors affecting marketing.


Click here for the Fall 2023 Class Schedule

Click here for the Spring 2024 Class Schedule

Click here for the Summer 2024 Class Schedule




Add to Portfolio (opens a new window)