2009-2010 Graduate Catalog 
    
    Jan 29, 2020  
2009-2010 Graduate Catalog [Archived]

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MKTG 614 - Readings in Marketing Management

3 credits
An examination of the literature concerning relative problems, opportunities, success stories, business failures, situational analysis, and research studies pertaining to the field of marketing. Topics change according to current business priorities. Potential subject areas include: market analysis, promotion, pricing, product and services, distribution, minorities in business, environmental issues, ethics, domestic and international business, corporate and small business, entrepreneurial adventures, consumer marketing versus business to business marketing, and the uncontrollable factors affecting marketing.


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