Aug 13, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 438 - Marketing Research and Sales Analytics

3 Credits

Description
This course provides a survey of market research techniques and sales analytics methods with emphasis given on understanding and interpreting quantitative information in marketing and sales by designing and conducting a research study; analyzing and interpreting research findings; and utilizing data analytic tools, software and systems.

Prerequisites
BUS 361


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