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Nov 03, 2024
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MKTG 543 - Business to Business Marketing3 Credits Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for these important customers, perhaps strategic accounts, within the commercial/industrial, governmental, and/or institutional market. This is a graduate alternative of MKTG 443 and additional work of a research nature will be required. MKTG 543 may not be taken if MKTG 443 was taken as an undergraduate course.
Prerequisites Consent of the master of business administration director.
Course Fee $129 per credit hour
Click here for the Fall 2024 Class Schedule
Click here for the Spring 2025 Class Schedule
Click here for the Summer 2025 Class Schedule
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