Jul 28, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [Archived]

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MKTG 353 - Marketing Channel Structure and Strategy

3 Credits

Description
This course deals with the nature, types, and roles played by marketing institutions within channels. The process of channel management is emphasized.

Prerequisites
MKTG 301 or BUS 361.


Click here for the Fall 2025 Class Schedule

Click here for the Spring 2026 Class Schedule

Click here for the Summer 2026 Class Schedule



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