2021-2022 Undergraduate Catalog 
    
    Mar 29, 2024  
2021-2022 Undergraduate Catalog [Archived]

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MKTG 338 - Marketing Research


3 Credits

Description
The systematic, objective, and comprehensive search for and analysis of data relevant to problems in the field of marketing. Attention is given to marketing research procedures such as project design, sampling, data collection, data analysis, and reporting.

Prerequisites
BUS 361.


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