MKTG 332 - Buyer Behavior
3 Credits
Description
An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the buying behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions.
Prerequisites
MKTG 301 or BUS 361.
Click here for the Fall 2025 Class Schedule
Click here for the Spring 2026 Class Schedule
Click here for the Summer 2026 Class Schedule
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