Jul 27, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [Archived]

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MKTG 312 - Motorsports Marketing

3 Credits

Description
A comprehensive overview of marketing issues related to various aspects of motorsports. Each type of participant in the motorsports industry in terms of the partiticpant’s use of marketing principles and sponsorship is examined, as well as consumer behavior as it relates to motorsports fans.

Prerequisites
Junior standing.


Click here for the Fall 2025 Class Schedule

Click here for the Spring 2026 Class Schedule

Click here for the Summer 2026 Class Schedule



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