COMM 470 - Public Campaigns

3 Credits

Description
Principles of campaign development including theory that explores behaviors, attitudes, values, and the role of communication campaigns in motivating cognitive processing and determining change. Study and evaluation of past and present communication campaigns and diverse campaign tactics as they occur in diverse media. Completion of a theory-driven communication campaign is required.

Prerequisites
COMM 312

Note
Open to graduate students. Graduate students are required to do additional work of a research nature.

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