Aug 18, 2025  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [Archived]

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SPM 624 - Sport Marketing

3 credits
This course focuses on marketing, promotion, and public relations for recreation and sport. The course defines recreation and sport marketing and discusses traditional and mainstream marketing concepts as well as addresses the issues of promotion, advertising, telemarketing, public relations, and publicity.


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