2019-2020 Graduate Catalog 
    
    Sep 22, 2019  
2019-2020 Graduate Catalog
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MKTG 543 - Business to Business Marketing

3 credits
Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for these important customers, perhaps strategic accounts, within the commercial/industrial, governmental, and/or institutional market. This is a graduate alternative of MKTG 443 and additional work of a research nature will be required. MKTG 543 may not be taken if MKTG 443 was taken as an undergraduate course.

Prerequisites
Consent of the master of business administration director.


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