2019-2020 Undergraduate Catalog 
    
    Mar 28, 2024  
2019-2020 Undergraduate Catalog [Archived]

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MKTG 334 - Promotional Strategy


3 credits

Description
The promotional theory and application of the elements, advertising, personal selling, publicity, and sales promotion are examined for both American and multinational concerns organized as either a business or a non-profit entity.

Prerequisites
MKGT 301 or BUS 361.


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