Jul 28, 2025  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Archived]

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MKTG 333 - Product and Pricing Strategy


3 credits

Description
Theory and applications of products, services, and pricing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in product and pricing decisions.

Prerequisites
MKTG 301 or BUS 361.


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