MKTG 333 - Product and Pricing Strategy 3 credits
Description Theory and applications of products, services, and pricing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in product and pricing decisions.
Prerequisites MKTG 301 or BUS 361.
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Click here for the Summer 2026 Class Schedule
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