MKTG 301 - Introduction to Marketing 3 credits
Description A survey course that covers the basic principles of marketing. Marketing activities are applied to the specific interests of non-business majors.
Prerequisites junior standing.
Note (Not open to College of Business majors on four-year programs.)
Click here for the Fall 2025 Class Schedule
Click here for the Spring 2026 Class Schedule
Click here for the Summer 2026 Class Schedule
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