2018-2019 Graduate Catalog 
    
    Mar 28, 2024  
2018-2019 Graduate Catalog [Archived]

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COMM 570 - Public Campaigns

3 credits
Principles of campaign development including theory that explores behaviors, attitudes, values, and the role of communication campaigns in motivating cognitive processing and determining change. Study and evaluation of past and present communication campaigns and various campaign tactics as they occur in diverse media. Completion of a theory-driven communication campaign is required.


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